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By keeping the logistics simple, no-frills airlines cut turnaround times on the ground and maximize revenue-generating air time.

On short-haul routes, for instance, easy Jet’s planes are in the air an average of 12 hours a day, compared with 9 hours for the most efficient traditional scheduled carriers.

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But they are unlikely either to dominate short-haul travel in Europe or to approach the market share enjoyed by their US cousins.

More likely, their longer-term growth will bump up against the ceiling of a European market in which the contestable low-cost segment is smaller than it is in the United States and well-established packaged-tour operators and national-flag carriers can block deeper inroads into the leisure- and business-travel segments.

As bookings pour in, the low-fare carriers are making ambitious expansion plans and placing large orders for new planes.

Some are even earning profits that defy the cyclical nature of the airline business.

Rather, lower prices encourage people to fly when they would otherwise have gone by road or rail-or not at all.

Most of these passengers are on vacation; some are workers or self-employed businesspeople commuting on a regular basis.

This approach attracts price-sensitive and flexible travelers, but the lack of convenience and flexibility makes the low-cost model unappealing for most passengers traveling on business.

More passengers for everyone Most passengers who fly with low-cost airlines aren’t defectors from the incumbents.

Charter airlines held the remaining 25 percent by selling aircraft capacity to tour operators and shuttling sun-seeking package tourists from cold Northern European countries to the beaches of Southern Europe.

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